TIP: Facebook Insights - understanding the lingo!

When looking at your business page insights for a post, have you often wondered exactly what the following mean? ...

• "People Reached": (appears in their newsfeed) the people your post was served to in the past 28 days.

• "People Engaged": (interacted) Find out who has liked, clicked, commented on or shared your posts, or engaged with your Page, in the past 28 days. Once you know who your most engaged audience is, you can better tailor your Boosted Posts to them.

• "Total Reach": The number of people who were served any activity from your Page

What's the difference between impressions and reach?

Impressions are the number of times a post from your Page is displayed, whether the post is

TIP: Setting up your Facebook Business page

This information is very useful when setting up your Facebook business page, it contains the dimensions needed for your images to render correctly ...

http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/?utm_source=socialmediaexaminer.com&utm_medium=socialmediaexaminer.com&utm_campaign=socialmediaexaminer.com

ADVICE: How to stop your Facebook profile being hacked ...

There has been quite a few hacked accounts recently ...

👍 Some very useful advice on this, in this article: http://www.telegraph.co.uk/…/11-facebook-hacks-which-will-…/ - how to secure your account and get to know some hidden Facebook settings to help you enjoy your Facebook experience more!

➪ Guidance from Facebook - changing your password (which should be done immediately if you feel posts have been added on your behalf to your page): https://www.facebook.com/help/131719720300233/

NEW: Facebook Launches Canvas!

This looks interesting for Facebook business users : Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.”

Take a look at this free tool for displaying your business posts: https://www.facebook.com/…/ads-gui…/clicks-to-website/canvas

Have you checked out the new Facebook 'reactions' button?!....

http://www.wired.com/…/facebook-reactions-totally-redesign…/

NEWS: Have you heard of Facebook "Live video"?

Do you want to use Facebook "Live" for business?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

Facebook has steadily been releasing "Live" over the last several months.  When it came out it was only released to verified public figures through the iOS Mentions app. Early in December, Live became available to most in the USA.  It will be released to the UK to verified Facebook pages later this year - watch this space!

During your "Live" broadcast, you'll see the number of live viewers, the names of friends who are watching and a real-time stream of comments. Your broadcast can be no longer than 30 minutes. When you end your broadcast, it'll be saved on your Timeline like any other video.

When you're watching a live video or a video that was live, you can tap or click "Subscribe" to get notified the next time that person starts a live broadcast.

More info: https://www.facebook.com/facebookmedia/best-practices/live

TIP: Use this new Facebook feature to increase your business’s visibility & Learn about Facebook's new payment feature:

GET YOUR POSTS NOTICED:  After spending time and effort on creating a page post, do you worry as a business that it goes into a black hole in your fans' newsfeed and doesn't get noticed/read?  Facebook now allows people to customise their news feed to prioritise updates from particular friends, groups and pages. This is great news for pages with good content, so fans can prioritise YOUR posts.   

Educate your audience on how to select to see your posts first in their news feed.  Tell fans how to add your page to their "See First" list ....

The easiest way is to go directly to your Facebook page, click the "Liked" button and then select the "See First" option:

LATEST TREND: Have you heard of Place Tips on Facebook?

"Place Tips" gather useful information about a local business or landmark—like posts from the business’ Facebook Page, upcoming events and friends’ recommendations and check-ins—and show it at the top of Facebook News Feed to potential customers nearby.

The Place Tip could, for example,  help customers find business hours, locate popular items and learn about upcoming events.