TIP: Facebook Insights - understanding the lingo!

When looking at your business page insights for a post, have you often wondered exactly what the following mean? ...

• "People Reached": (appears in their newsfeed) the people your post was served to in the past 28 days.

• "People Engaged": (interacted) Find out who has liked, clicked, commented on or shared your posts, or engaged with your Page, in the past 28 days. Once you know who your most engaged audience is, you can better tailor your Boosted Posts to them.

• "Total Reach": The number of people who were served any activity from your Page

What's the difference between impressions and reach?

Impressions are the number of times a post from your Page is displayed, whether the post is

TIP: The use of emoticons in posts

If you use your desktop to promote your business through Social Media and you are wanting to use emojis, this will come in handy! : http://www.symbols-n-emoticons.com/p/facebook-emoticons-lis…

Proof that a Business Google+ Listing WORKS for improving your Local Search Result!

Here are some screenshots of recent emails received on behalf of the business listings we manage for our customers, stating how many online searches (last month) have resulted in potential customers asking Google for directions and phone calls to their business, very impressive!