Wednesday, 29 October 2014

Are Google going to penalise non-mobile-friendly sites?



What does this mean for your website?

Recent Google October 2014 Update:  

Sites that appear in search results on mobile devices that are deemed "mobile-friendly" are now accompanied by a mobile icon (see attached image). 

"96% of consumers say that they've encountered sites that were clearly not designed for mobile devices"  *Google research study - "What Users Want Most from Mobile Sites Today"

Having a mobile optimised site means Smartphone users are automatically redirected to a URL that looks something like m.MySite.co.uk.  The “m-dot” before the URL means this is a separate version of your site that’s been built to be more user friendly and simplified for a smart phone user.  It’s separate from your regular desktop website.