When looking at your business page insights for a post, have you often wondered exactly what the following mean? ...
- "People Reached": (appears in their newsfeed) the people your post was served to in the past 28 days.
- "People Engaged": (interacted) Find out who has liked, clicked, commented on or shared your posts, or engaged with your Page, in the past 28 days. Once you know who your most engaged audience is, you can better tailor your Boosted Posts to them.
- "Total Reach": The number of people who were served any activity from your Page
Impressions
are the number of times a post from your Page is displayed, whether the post is