Instagram has announced today that it will make it easier
for consumers to find and purchase products within Instagram.
- Your post could have a 'tap to view' icon and showcase up to five shoppable products.
- Tapping on a product shows the consumer product information without having to leave the Instagram app to search.
- Tags will show the product's price, description and additional photos.
- There will also be a 'Shop Now' button to show users where to buy it online.
It is now being trialed with 20 retailers in the US, so
watch this space!
